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Our Purpose

Rise into beauty,
 Walk into life.

Living a beautiful life is to live your own journey.
This belief drives Takara Belmont to continuously evolve our knowledge and technology and,
 with our beauty and health experts, rise to the peak.

We work resolutely so that everyone is able to
polish the gem that is their individuality.

Allowing each person to shine in their own right,

embrace their own wellness, and face now and the next day holistically.

Through all life’s moments
we hope that each and every person live their life with grace
and that society can celebrate everyone’s beautiful life.

The purpose of TAKARA BELMONT's business activities is expressed in words as "Purpose". In life, it is a universal purpose for people to have the joy of living beautifully. We have decided that responding to this purpose is our permanent corporate purpose. To that end, we will take on the challenge of creating value equal to the significance of TAKARA BELMONT's existence for our direct customers, the hairdressing and beauty industry, the medical and dental industries, as well as society and people.

Achieving the joy of living beautifully is a universal purpose that motivates people from every walk of life. To align with this desire, “purpose” is a word that enshrines Takara Belmont's philosophy, its approach to innovation, and the culture it has created across all its business practices. To achieve this purpose, we continually take on the challenge of redefining expectations, pushing the frontiers of advancement, and presenting new innovations that create value for our customers in the barbering, hairdressing and beauty, dental and medical industries, as well as benefiting individuals and society as a whole. This shared vision and expectation defines Takara Belmont's very existence.

TAKARA BELMONT WAY The Takara Belmont WAY

In realizing our corporate purpose, we have summarized the values that we would like to cherish as TAKARA BELMONT 's behavioral guidelines into five phrases.
We ask each of us to think about what we should do to make our customers' "beautiful lives" and our employees' own "beautiful lives" come true.
Our actions show the personality of a company. We will strive to contribute to the industry and society so that our individuality will be necessary for society now and in the future.

To realise our corporate purpose, we adhere to five key values that are unique to Takara Belmont, and which form our action guidelines.
These defining values require every employee to think about what they do every day, and their individual contribution to fulfilling the promise of 'a beautiful life' for their customers, and for themselves. They also express our individuality as an organization, as we strive to positively contribute to the industries that we serve, and to people everywhere, so that individuality becomes an intrinsic part of society both now, and in the future.

  • Pursuing the essence of beauty and wellness.
  • Celebrating the individualities of our clients, our peers, and ourselves.
  • Daring to adapt and challenge the status quo.
  • Moving hearts, having fun, and embracing the world with love and an open mind.
  • Elevating our knowledge and technology, and as partners, sharing both with our customers to solve their challenges and create business together.
  • Pursuing the essence of beauty and wellness.
  • Celebrating the individualities of our clients, our peers, and ourselves.
  • Daring to adapt and challenge the status quo.
  • Moving hearts, having fun, and embracing the world with love and an open mind.
  • Elevating our knowledge and technology, and as partners, sharing both with our customers to solve their challenges and create business together.
Purpose Way

Englishlization of Corporate Purpose

TAKARA BELMONT has been expanding globally since 1956, and currently has local subsidiaries in 12 countries around the world, expanding its business areas around the world. In order to promote global management with a common purpose (purpose) all over the world, we have also established a purpose way in English, which is the common language of the world.
While remaining faithful to the ideas woven into the original Japanese context, it employs expressions that can be understood in many countries, sharing the same corporate purpose throughout the world through the same context.

Takara Belmont has been operating globally since 1956, and it currently has subsidiaries in 12 countries/ regions around the world. In order to promote global management with a common corporate purpose throughout the world, we have established the Corporate Purpose and Takara Belmont Way in English .
While remaining faithful to our philosophy that is woven into the DNA of our original Japanese text, we have adopted expressions that can be understood in many countries. This approach ensures we can share our corporate purpose across the world in a common language with one voice that unites our partners around the world.